University of Saint Joseph to receive Global Marketing Award

The University of Saint Joseph (USJ) is West Hartford, Connecticut will receive an international marketing award from the Place Marketing Forum in Aix-en-Provence, France in March. The University will be recognized as a “remarkable model of digital and inbound marketing,” specifically for its 2014-2015 “I Will” Recruitment Campaign, which resulted in a 42% increase in undergraduate first-year enrollment. The University’s web site (www.usj.edu) was cited for the effectiveness of its enrollment strategy, which garnered 37% of all the University’s applications and yielded 54% to the status of accepted, admitted, enrolled, or deposited.

USJ Marketing team leaders Keith Knowles, Manager of Digital Marketing, and Laura Sheehan, Associate Vice President for Marketing, will present the University’s marketing strategies at the conference.“The world of marketing is dramatically different than it was a few years ago due to the still-rising influence of the digital landscape,” Sheehan said. “We are in a time of great innovation as professionals look to maximize the opportunities the online world provides. We are all seeking ways to reach our ideal audience. I’m thrilled that USJ has been able to do that, to attract ‘right-fit’ students so they can excel here.”

Laura Sheehan (lsheehan@usj.edu), Associate Vice President for Marketing, Media and Communications
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University of Saint Joseph

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