The actress-and-model is the highest-paid TV actress in America and made an estimated $30 million last year, partly from endorsement deals with Diet Pepsi, CoverGirl and Kmart.
Despite her success, Sofia - who portrays Gloria Pritchett in comedy series ‘Modern Family’ - still has a lot of business ideas and is always looking ahead to the future.
And the 41-year-old beauty - who has a 21-year-old son, Manolo, from her marriage to Joe Gonzalez, and is engaged to Nick Loeb - admits she likes to capitalise on the fact people expect her to be a ‘bimbo’ because of her good looks.
Forbes estimates that Vergara raked in approximately $19 million between May 2011 and May 2012. At the same time, Latin WE, the media company she co-founded in 1996, pulled in a total of $27 million.
Vergara’s face is seemingly everywhere these days: She endorses major brands like CoverGirl and Diet Pepsi and she even has her own clothing line at Kmart.
“Her appeal with Hispanics is unrivaled; she has a positive Q Score more than twice that of the average celebrity,” Forbes’ Meghan Casserly wrote. “And with the ABC smash hit ‘Modern Family,’ Vergara’s won over American audiences without alienating her Latina roots. For advertisers, the combination is electric.”
And Vergara knows her sex appeal has only helped with her success.
“Part of my career has always been because of the way I look,” the Colombian actress told InStyle. “I’m not ashamed. It has opened doors. But I also know that if I didn’t have something else, I’d be long gone.”
Her $19 million in earnings placed Vergara in the top spot, ahead of E! reality star, Kim Kardashian, who earned approximately $18 million between May 2011 and May 2012. In April, the Kardashian clan signed a $40 million deal with E! for three more years of “Keeping Up with the Kardashians,” making it the heftiest deal ever in reality TV.