primetime among both Adults 18-49 and Adults 18-34 demos, in broadcast or cable.
The summer tends to be a slow period for the general market, with new seasons normally slated to launch
in the Fall, but as Univision Prexy-CEO Randy Falco pointed out, dominating July has become more significant
now that “other networks are investing more than ever in summer programming.” There has been more original
programming on ABC, CBS and NBC (including scripted), but the general downslide of these networks has caught
up with the Big 4, while Univision continues with 100% originals.
“Univision has become known for airing first-run primetime programming every night, 365 days each year,”
said Univision Networks Prexy Cesar Conde.
Univision’s July 2013 sweep is a 6% jump from July of the previous year among Adults 18-49 while ABC
(-24%), Fox (-20%) and NBC (-12%) were down by double-digits.
Overall however, Univision ends July in the number 4 position among Total Viewers +2, ahead of Fox.
Univision also finished fourth, ahead of NBC, in the February sweeps.
Univision’s July viewership got a major boost from its 10th annual “Premios Juventud” on July 18, which
reached nearly 10 million viewers who tuned in to all or part of the youth awards program.
Long-running variety show “Sabado Gigante” (“Giant Saturday”) reported year-over-year audience growth
in July 2013, across all demos.